2020 Social Media Trends YOU Need to Know

2020 Social Media Trends YOU Need to Know

So, there are so many opportunities online right now, when it comes to building your business and your brand with social media, that it can kind of be over whelming. Like, what platform do I pick, where do I invest my energy. And recently, I was on the Creative Disruption Podcast, and that question came up. "Shashank, where would you spend your time "if you had to just pick "the most strategic places right now, in your opinion, "for uploading content so that you can build your following, "even if you're starting from scratch?" And I came up with four of them that I'm super passionate about right now, and I'm gonna be breaking down each one and why in this Blog, coming up. If you were to ask me, like, what are you most pumped about right now, I would actually say, I think for new growth, new opportunity But IGTV, now that it has that distribution in the feed, and it can start there, it changed everything. absolutely.

 Like, it 5, 10x, 50x'd the views, I mean, Instagram TV to me was dead, but that tweak, and they're not giving up on it, so I think for new growth, Instagram TV, I think LinkedIn, I think, of course, YouTube still, it is alive and well, and then I also think just paid traffic. I would think that one reason why, even amongst some of our peers and whatnot, that we've just gone to the moon is 'cause we're doing a lot of paid ads, and I think people, if they either can't figure that out, 'cause sometimes, it's hard, that's what's nice about having a team, but we're living through the greatest era that will probably ever be, 'cause it'll only get more expensive and harder and more crowded from here for doing paid execution on YouTube, Facebook, Instagram, would be the biggest ones right now, and I think that it's shocking, actually, how amazing that could be, but kind of, it's a learning curve. If there was one thing to put on someone's radar that's already crushing it but wants to, no joke, 5, 10, 25, 100x their business, and you're not doing paid ads, you gotta be doing paid And by the way, paid video ads as well. - So, you're saying paid ads, meaning, you know, promoting your content to other audiences. - I think actually, for me, I've seen some great even presentations, at VidSummit, about why, you know, you could get some videos generating by doing a little of YouTube ads that can add to the organic, but what I'm actually talking about is if you have something to sell.

Yep, a product. Oh, right, right, right. Yeah, if you absolutely something to sell so you can track ROI, and  I agree with that 100%. Yeah, that's what , you know, your content with ads, We almost just got into a big argument. yeah, we're totally aligned, and I think, I've got even a lot of friends that do have some kind of an offer, they do coaching or they do a digital product or something, and it's going great for them. They've got kind of an organic, and you know, I do think there's also a willingness to, when you start to step out and blow your brand up a little bit, it's gonna come with good and bad from the perceptive of that. But when you believe in what you are offering, which I hope everybody does, that they ever offer anything, and when you truly want to help people and you know your motive, then it's just the difference between reaching more people or not, and we only have so much time in the day, we only have so much energy, paid ads is leverage. And that's what I'm looking for, that's why I love ranking videos, 'cause it's leverage, that's why I love paid ads, 'cause it's leverage.

Building a team is leverage, and if you really wanna scale and make an impact, you absolutely have to create leverage as an entrepreneur. All right, so I hope that you're gettting value out of this Blog so far, and if you are, can you smash the "Like" button, and then I'm gonna pass the question off to you: What platforms are you focusing on right now? I mean, I'm so passionate about LinkedIn, Instagram, YouTube, and doing paid video ads across different platforms, especially if you're trying to build your business. But here's the thing, if you don't actually have a strategy on these social media platforms for consistent, strategic, creative content, then you'll never really build momentum. So, I actually have another video here on YouTube that goes into my four-step strategy that I recommend, that works for any social media platform, for growing faster, building your following, and generating more income with social media.

So Thanks again for checking out this Blog and I will see you in the next one.